![]() ![]() The problem should be summarized in a one to four fashioned bullet points that are easy to understand. You may want to select hero images that showcase a person actively using your product or service. Text should be five to seven descriptive words of the product or service. Let your audience know why the founding team members are the rock stars of the company. The first two slides should provide the company name, founder team members, hero images and an elevator pitch. Here's an overview of the three-act structure: First section: status quo They are there to make money, and the more you can convince them that their investment will be returned tenfold, the better. Remember, investors aren’t there to like you or fall in love with your team. We’ve actually gone through the trouble of looking at the most popular pitch deck references, and concluded that those elements are the absolutely most essential slides your document must have. The Ideal Pitch Deck Structure What should be in a pitch deck?įirst things first, this is the standard pitch deck outline: ![]() Venture firms like Sequoia have also released pitch deck templates of their own, and well, you ought to listen to them as well. ![]() You'll find dozens of articles on keeping your deck to 10 slides or how you must have a board of advisors slide, but we base our thesis on some more tangible examples.Ĭompanies like Airbnb, Intercom, and Buffer have released the pitch decks that they used to raise their first rounds of funding, and if you look at their structure, you can essentially find the same set of slides.Īngel Investors and Venture Capitalist have also learned to expect a 'standard' pitch deck as the first filter when evaluating a company to invest in. The most common problem we see is founders getting caught up in the slides, the details, and the 'rules' when they focus on the story. We work with founders to help them pitch their company stories, so we get to see hundreds of decks and talk to dozens of companies every month. START YOUR PITCH DECK The Investor deck should achieve three things:Ģ- It needs to convince the investor that they can make money with this.ģ- It needs to do that in under 4 minutes. With how competitive and complex the process to raise money is, it’s not an exaggeration to say that a pitch deck can make or break your company: when done correctly, pitch decks can really go the whole nine yards. While an effective communication tool, its use is very widespread mostly because it’s what an investor expects to see before meeting a prospect, and even an extended version of that presentation is what ends up being used most of the meeting. A startup pitch deck outline is the standard document used by startups to present their case to investors it’s a brief deck comprised of about 10 to 20 slides. ![]()
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